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Every link you click picks up something on the way. These posts explain what each of those parameters is, which platform put it there, and whether deleting it breaks anything. If you just want the short version, the url cleaner on the homepage removes them all.


What is fbclid?

fbclid is the Facebook Click Identifier, added to outbound links you click on Facebook and Instagram. What it records, whether deleting it is safe, and how to remove it.

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URL tracking parameters: a glossary

Every common URL tracking parameter in one table. What each one is called, which platform adds it, what it records, and whether removing it breaks anything.

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How to clean AliExpress and Temu links

AliExpress and Temu produce some of the longest URLs on the web. What spm, aff_trace_key and refer_share_id actually record, and how to cut a 400-character link down to 60.

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What is gclid?

gclid is the Google Click Identifier added by Google Ads auto-tagging. What it stores, how wbraid and gbraid replaced it under privacy rules, and how to strip all of them.

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UTM parameters explained

utm_source, utm_medium, utm_campaign, utm_term and utm_content, what each one is for, where they came from, and whether they hurt your SEO.

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How to clean Instagram links

Instagram links carry igshid, igsh and img_index. Which of those you can delete, which one you should keep, and how to shorten a link without breaking a carousel.

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Clean a link without reading anything

The tool is on the homepage, with dedicated pages for Facebook, Amazon, YouTube and Google links.