What is fbclid?
fbclid is the Facebook Click Identifier, added to outbound links you click on Facebook and Instagram. What it records, whether deleting it is safe, and how to remove it.
Every link you click picks up something on the way. These posts explain what each of those parameters is, which platform put it there, and whether deleting it breaks anything. If you just want the short version, the url cleaner on the homepage removes them all.
fbclid is the Facebook Click Identifier, added to outbound links you click on Facebook and Instagram. What it records, whether deleting it is safe, and how to remove it.
Every common URL tracking parameter in one table. What each one is called, which platform adds it, what it records, and whether removing it breaks anything.
AliExpress and Temu produce some of the longest URLs on the web. What spm, aff_trace_key and refer_share_id actually record, and how to cut a 400-character link down to 60.
gclid is the Google Click Identifier added by Google Ads auto-tagging. What it stores, how wbraid and gbraid replaced it under privacy rules, and how to strip all of them.
utm_source, utm_medium, utm_campaign, utm_term and utm_content, what each one is for, where they came from, and whether they hurt your SEO.
Instagram links carry igshid, igsh and img_index. Which of those you can delete, which one you should keep, and how to shorten a link without breaking a carousel.
igshid is the Instagram Share ID, appended when you copy a link from Instagram. What it is, why igsh replaced it, and whether it is safe to delete.
The si parameter is a share identifier YouTube adds to links from the Share button. What it does, why shared links got longer in 2023, and how to remove it without losing your timestamp.
The tool is on the homepage, with dedicated pages for Facebook, Amazon, YouTube and Google links.